🤹 A Lifecycle Role = A Multidisciplinary One
Plus, the Martech Landscape Hits ~15,400 Tools in 2025 & how Agentic Personalization Improves Funnel Performance.
💬 Trending Community Conversations
Fresh insights from the JRNY PPL Slack community.
🛡️ Deliverability Tips That Still Work
One member shared their top tactics for warming up deliverability on old lists — including sending emails with only one CTA link, stripping out logos/socials, using just one image with alt text, and avoiding language that mixes promotion and value. A great reminder that simple best practices still make a big impact.
→ [Join the conversation in #general]
🤹 A Lifecycle Role = A Multidisciplinary One
A popular post reflected on how lifecycle marketers operate across functions: creative, data, engineering, product marketing, and more. Tons of members chimed in to agree — our role requires constant context switching and communication fluency.
→ [Jump into the discussion in #general]
📉 Anyone Using Churnbuster?
A freelance member supporting a DTC client asked about Churnbuster and whether it’s a worthy tool in 2025. A short but useful thread followed, with some members noting it's better suited for subscription billing recovery than modern retention workflows.
→ [Weigh in on the thread in #martech]
NOTE: The above conversations all require a paid subscription to gain an invite to the Slack community.
🔎 New Roles in Lifecycle & Retention Marketing
🇺🇸 United States (3)
Senior Staff Lifecycle Marketing Manager – SoFi (Dallas, TX)
Lead enterprise-level lifecycle strategy across account and loan management segments. Senior‑level scope with direct impact. SoFi JobsSr. Lifecycle Marketing Manager – Pilot.com (Nashville, TN)
As the architect of communication flow, craft multi-channel journeys across email, in‑app, and retention touchpoints. Published ~6 days ago. LinkedInSenior Lifecycle Marketing Manager – FloSports (Austin, TX)
Lead end-to-end journey strategy to support subscriber growth and retention in sports streaming. High ownership role. LinkedIn
🇨🇦 Canada (1)
Lifecycle Marketing Manager – Jane.app (Remote, Canada-based)
Runs full-funnel lifecycle campaigns personalized via email, SMS and push—recently posted. ~C$118–186K/year salary estimate. Jane
🌍 Remote / Global (1)
Senior Manager, Retention Marketing – AG1 (Remote, US/Global)
Drive retention strategy and campaign automation across wellness and subscription audiences. Salary: ~$105K–130K USD. LinkedIn
📰 Industry Headlines & Martech News
Publicis Acquires Captiv8 (~$150M)
Publicis continues its influencer playbook with the capture of Captiv8, putting influencer tools in lockstep with the Influential platform and Epsilon ID data stack.
The Wall Street JournalPublicis Doubles Reach via Lotame Deal
Strategic acquisition pushes consumer profiles from 2.3B to 4B, allowing advertiser reach to over 90% of online adults.
ReutersMartech Landscape Hits ~15,400 Tools in 2025
Up ~9% year-over-year. AI-first tools are ballooning, while legacy providers consolidate or exit.
Wikipedia+8Chief Marketing Technologist+8Sprouts+8Big Trends Shaping Martech in 2025
Key themes: hyper‑personalization powered by AI, deeper unification across legacy stacks, focus on first-party data & privacy-safe strategies, and voice-commerce experimentation.
Taboola.com+1arXiv+1Research: Agentic Personalization Improves Funnel Performance
A new approach using sequential decision-making, Thompson sampling, and treatment-effect evaluation is boosting lifecycle event conversion at scale.
The Wall Street Journal+13arXiv+13The Wall Street Journal+13