Actionable or Not: Attention Span Trends
Litmus has released their annual update on 'seconds spent with a message' at aggregate for their subscriber base. You won't be surprised by the trend, but how should that impact your creative?
Litmus is a gift to the industry. They have a great core product and helpful secondary products. And they do a really nice job with content strategy and do not dumb things down.
That being said, by sharing BIG DATA trends like the metric above, they are not just promoting one of their features, they are implicitly making a statement. Your audience has le…
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