As a Lifecycle Marketing Advisor, I get the benefit of working with a wide variety of businesses. It helps me keep a finger on the pulse of innovation and challenges.
The biggest opportunity I see with more mature lifecycle programs is not that the creative and tactics get outdated.
It’s the overall strategy.
See, most brands get stuck maintaining and it…
Keep reading with a 7-day free trial
Subscribe to Scaling CRM to keep reading this post and get 7 days of free access to the full post archives.