Bridging B2B + B2C, Deliverability at Scale, Direct Mail, Journey Maps & More
Another strong week of insights and exploration inside the JRNY PPL community. Here's what your fellow lifecycle marketers were digging into from July 21–28.
📰 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
🧵 Martech Spotlight: Is HubSpot + Klaviyo a good combo?
One member asked whether Klaviyo can truly integrate well with HubSpot for a hybrid B2B/B2C model. The consensus? It's a rare combo — and most agreed that Customer.io may be better suited for managing shared audiences while preserving sales visibility into marketing behavior.
✅ Key takeaway: When you need tight sales-marketing alignment and flexible audience logic, HubSpot + Klaviyo can feel duct-taped — tools like customer.io or Iterable may be cleaner.
→ [Join the conversation in #martech]
📬 Direct Mail Through HubSpot: What Works?
Another great thread sparked interest in sending automated direct mail campaigns through HubSpot. Members shared experiences with platforms like Lob, PostGrid, and Poplar (via Share Local Media). Lob in particular came up as a proven favorite for programmatic postcards.
✅ Key takeaway: If you're testing offline touches in your lifecycle, the HubSpot-to-direct-mail integration space is surprisingly active — and worth a few demo requests.
→ [Jump into the direct mail thread in #martech]
💼 Jobs Channel: Resume Tips & a New Freelance Gig
This week, members shared helpful tips on resume formatting for AI parsers (spoiler: one-column, plain text resumes might be better recognized than flashy PDFs). There was also an open call for a fractional technical consultant to support a new Iterable implementation — including data QA, template mapping, and JSON spec translation. The role is subcontracted via agency and involves advisory + hands-on work.
✅ Key takeaway: Whether you're hiring or on the hunt, the channel is equally full of opportunities and career-supporting advice.
→ [See the job post and resume tips in #jobs]
✉️ Deliverability Tactics at Scale
One member managing lifecycle at Propel (serving over 5M monthly users) shared their strategy for sending large-scale, urgent emails — including a gradual volume ramp-up to avoid Gmail deliverability issues. The community chimed in with advice on IP warming, using Braze’s guides, and the value (and limitations) of ESP-recommended playbooks.
✅ Key takeaway: Send volume matters. So does pacing. Start small, scale intentionally, and don’t blindly trust your ESP.
→ [See the full thread in #general]
🗺️ How to Actually Map the Customer Journey
In another helpful thread, members discussed journey mapping — and why trying to map the whole funnel at once often leads to inertia. The suggested fix? Focus on one phase at a time (like acquisition this quarter, retention the next), then break it down into actionable projects.
✅ Key takeaway: Treat journey mapping as a phased roadmap, not a one-shot deliverable.
→ [Jump into the discussion in #general]
NOTE: The above conversations all require a paid subscription to gain an invite to the Slack community.
🔎 New Roles in Lifecycle & Retention Marketing
(All posted in the past week; diverse regions & remote-friendly)
🇺🇸 United States (4)
Lifecycle Marketing Specialist – Sumo Logic (Chicago, IL)
Salary: $90-122K USD/year • Join the Velocity Team to build and execute nurture sequences across channels including email & push. aegworldwide.com+11The Ladders+11Working Nomads+11Customer Lifecycle Marketing Lead – General Motors (USA/Canada)
Salary: not disclosed (~senior‑manager level) • Lead CLM strategy across brands like Chevrolet & Cadillac; data‑driven and multi‑channel focus. Glassdoor+3General Motors Careers+3Glassdoor+3Sr. Customer Lifecycle Marketing Manager – DataSite (Atlanta, GA)
Salary: $99K–173K USD/year • Design and implement multichannel journeys to boost activation, retention & customer satisfaction. Startup Jobs+15Built In Chicago+15Indeed+15Director of Lifecycle Marketing – AXS | AEG Worldwide (Los Angeles, CA)
Salary: $149,813-170k USD/year (director‑level) • Own multi-channel retention and engagement strategy across email, SMS, and app notifications. ZipRecruiter+12aegworldwide.com+12LinkedIn+12
🇨🇦 Canada (2)
Lifecycle Marketing Manager – RBCx (Toronto, ON)
Salary: not disclosed • Own execution of lifecycle campaigns for RBC ventures, collaborating cross-functionally for growth. LinkedIn+15Royal Bank of Canada+15Indeed+15Lifecycle Marketing Specialist – Borrowell (Toronto, ON)
Salary: not listed • Focused on email/SMS journeys and retention programs at a fintech lending platform. Working Nomads+10LinkedIn+10LinkedIn+10
🇪🇺 Europe (2)
Senior Lifecycle Marketing Manager – Deel (Remote in Europe)
Salary: not listed • Build multi-channel customer journeys and drive engagement across EMEA markets. Indeed+4remoteineurope.com+4Built In Chicago+4Lifecycle Marketing Specialist – Hostinger (Poland / Remote EU‑based)
Salary: not posted • Join the global hosting platform to improve onboarding and retention across channels. Startup Jobs
🌍 APAC / Other & Fully Remote (2)
Assistant Manager, Lifecycle Marketing – Disney+ (Minato‑ku, Tokyo, Japan)
Salary: not listed • Focused on subscriber growth, engagement, and retention for Disney’s streaming business in Japan. axios.com+15Disney Careers+15Showbiz Jobs+15Remote Lifecycle Marketing Campaign Coordinator – Huckleberry Labs (Remote)
Salary: $20-$25 USD/hour • Hands‑on campaign build, proofing, launch, and monitoring across email, push, in‑app messaging. Glassdoor+4Working Nomads+4Himalayas+4
📰 Industry Headlines & Martech News
Curated updates from vendor and industry sources this week:
Publicis Groupe doubles down on AI acquisitions. With €600M spent in 2025 and €300M reserved for H2, Publicis is targeting bolt-on deals involving marketing‑AI startups like Persado, Akkio, Newton Research, and Prescient AI to drive automation and campaign personalization. LinkedInBusiness Insider
Interpublic Group acquires Intelligence Node (~$100M deal). IPG adds retail analytics and commerce-focused customer data to strengthen e-commerce offering — part of a broader strategy to compete in retail media and data-driven marketing. WSJ.com
Markifact rolls out new AI marketing automation. The platform now handles end-to-end reporting, creative performance analysis, and campaign setup. Plus, PostcardMania added no-code CRM-triggered direct mail integration via webhooks — useful for lifecycle teams exploring offline touches. Martech.org
PostcardMania adds webhook-triggered CRM-to-direct-mail flow. Good news for lifecycle offline channel tests. Yahoo Finance.