Burn the Trees, Save the Forest
It's internal headwinds, not external, that oftentimes pose the bigger threat.
Do any of the following scenarios sound familiar?
Your marketing team spends more time on ‘internal’ marketing & optics (slide decks/meetings/consensus gathering) vs. ‘external’ marketing and driving impact (launching scalable initiatives and big bets)
You continue to run experiments around vanity metrics instead of business metrics because of technical …
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