Creative Briefs: Don't Get Caged In
Failing to zoom out and humanize your projects keeps many teams trapped in a stale exercise that can hurt your results & your career.
Today, I’m going to give a thorough answer to a reader-submitted question. The initial exchange happened on LinkedIn a few weeks ago regarding my push to humanize your creative brief goals, making the focus on genuinely helping your audiences.
Here’s a quick look at the exchange:
Keep reading with a 7-day free trial
Subscribe to Scaling CRM to keep reading this post and get 7 days of free access to the full post archives.