Customer Onboarding: A New Way to Think About It
'Nurture’ isn’t a poignant and inspiring enough term.
Email ‘onboarding’ is a multi-dimensional and extremely contextual term. Oftentimes it’s an internal label put on a specific time frame or set of tactics. For example, a welcome series or an onboarding flow.
But while there is a wide variety of ways to define it, one thing is pretty much true for everyone: onboarding is really important.
Creating a great …
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