Don't Forget to Market Internally
Defining and communicating out your team's purpose provides clarity both within your team and also more broadly to the entire company.
It took me many years to realize that many cross-functional pain points were avoidable.
We can’t just let everything live in our heads, go about our business in silos, and expect that to be a sustainable strategy.
In the spring of 2019, my new team of three and I completed work on a very large manifesto that organized the purpose, vision, operating prin…
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