Embrace Product-Focused Emails
You asked. So, here are five tangible examples of how to put your product value front & center in your email UX.
I’ve discussed my preference for ‘Product-Focused’ or ‘Product-Forward’ emails a lot, including in my interview with Matt Helbig from Really Good Emails.
However, I recognize that it’s not always clear what I mean by an email that really leans in and provides a product experience vs. just a traditional marketing email that acts as a gateway to a landing …
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