Gmail Deliverability Issues, Spotify Wrapped, & Moving Off SFMC
Plus, the Strava marketing team is looking for maternity leave coverage for 6 months starting in January.
💬 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
Gmail Deliverability Issue Possibly Triggered by AI-Debug Language
What kicked it off:
A member reported that Gmail started flagging one of their emails after they included a sentence like “rewrote the code and debugged xyz.” Their seed inbox suddenly routed the message to spam, and they suspected the phrasing itself might have triggered it.
Key Insight:
Gmail’s ML classifiers now penalize messages when engineering/debug-style language appears in marketing emails, treating them as unauthenticated automated alerts.
Join the discussion (#d2c-ecomm-chat)
“Does Spotify Wrapped still work as a lifecycle moment — or is the magic gone?”
What kicked it off:
Someone asked whether brands should still attempt Wrapped-style recaps since the internet is saturated with clones.
Key Insight:
Wrapped-style recaps still perform if the content is deeply personal + visually distinct — but derivative versions now backfire because they feel like forced trend-chasing.
Join the Discussion (#general)
Request for B2B Lifecycle Marketers for a Playbook Interview
What kicked it off:
A member working on a B2B lifecycle playbook posted looking for experienced practitioners to answer a handful of questions.
Key Insight:
Strong appetite for B2B lifecycle frameworks, especially around attribution, PQL → SQL flow, and multi-threaded nurture paths.
Join the Discussion (#general)
Survey Request to Inform a Client Lifecycle Playbook
What kicked it off:
A member working on a lifecycle project shared a brief survey link asking for community input.
Key Insight:
Shows continued interest in standardizing lifecycle fundamentals, but survey engagement improves when the audience knows the vertical and role relevance.
Join the Discussion (#general)
SFMC → Braze/Iterable Migration Reflection
What kicked it off:
A member tagged another asking for insight based on their 10+ years with SFMC and their evaluation of SFMC vs. Braze vs. Iterable.
Key Insight:
SFMC remains powerful but burdens teams with heavy operational overhead, making Braze/Iterable migrations increasingly common when teams want speed + flexibility.
Join the Discussion (#martech)
Strava Posting Maternity Leave Coverage Role
What kicked it off:
“Hi from Meghan at Strava 👟 — our MarTech leader is going on leave and we’re looking for coverage starting Jan 15…”
Key Insight:
Brands like Strava are increasingly hiring fractional / interim lifecycle & MarTech leadership, suggesting increased flexibility in team structures.
Join the Discussion (#martech)
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🔎 Fresh Job Opportunities
🇺🇸 United States
Consumer Lifecycle Marketing Manager — Stripe (Link)
Range: $138,500–$207,800 USD • Own end-to-end consumer lifecycle across email, push, SMS, in-app.
→ Apply: https://boards.greenhouse.io/stripe/jobs/6960632
🌐 Global / Remote
Lifecycle Marketing Manager — Shippo (Remote, US-friendly)
Range: not listed • Own lifecycle strategy to drive activation/adoption/retention.
→ Apply: https://jobs.lever.co/shippo/1701c550-75c5-483c-8878-c9a64dde20c4
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