How Aampe is Revolutionizing Lifecycle Marketing Intelligence
I chat with CEO Paul Meinshausen about the intention behind building Aampe, and why Lifecycle Marketers with large, complex programs have become the main beneficiaries.
Aampe co-founder Paul Meinshausen didn’t set out to build the next frontier of marketing automation platforms (MAPs/ESPs).
It was just obvious to him and his co-founding team that product experiences needed to do a much better job meeting customers where they are (in relationship to the product journey) and be much more contextual and intelligent than the status quo.
Being machine learning scientists, they knew that sophisticated AI modeling was a necessary ingredient to go from arbitrary blasting and frequency selection to 1:1 messaging at scale and at the individual level.
When building Aampe, Paul and his team set out to improve ‘product’ stickiness, LTV, and engagement, not necessarily to make the life of a lifecycle marketer easier.
Luckily, the resulting solution does both.
Aampe’s customers are growth-focused lifecycle & CRM decision-makers.
One of the biggest pain points for Lifecycle Marketers (other than the content itself being highly compelling and relevant) is managing intelligent distribution at scale.
If you’ve been expecting a time when you can essentially build a library of assets, select contextual KPIs and set up your channel & data infrastructure, and then let your platform take the wheel and handle targeting and dynamic messaging at scale and to do so while optimizing in real-time against LTV and retention then I am here to tell you that time is now and the platform leading the charge is Aampe.
To be clear, here are some of the fascinating capabilities
✅ Integrate multiple business metrics
✅ Long-term optimization
✅ Predictive intelligence for send-time optimization and channel selection that does not simply copy past behaviors
✅ Sits on top of your existing CRM/tech stack setups
✅ Creates dynamic journeys at the individual level instead of macro/cohort level
If you go to Aampe’s website, you’ll see compelling language such as “Like having an entire CRM team for each individual user”.
And that seems about right to me.
If you’ve not heard of Aampe yet, it’s probably because they’ve spent their first few years making headway in the Asian market…especially with large food delivery and commerce apps.
They can move quickly to prove their platform’s capabilities because it integrates directly with Braze, Iterable, SFMC, and really almost any other platform.
Can you use it as the standalone CRM? Yes, they can handle all the backend infrastructure
as well. But there is a compelling advantage to being able to get quickly up and running and set up some experiments without having to combine it with a full migration.
Today, I’m sharing my full interview with Paul Meinshausen where we nerd out on the why/what/how at a very high level. But if you are already intrigued and would like to go ahead and see a demo or learn more from the team, be sure to click the ‘Get Aampe’ CTA on their homepage.
I loved this conversation with Paul because we got into the heart of the matter, which is that today’s retention and engagement marketing quite frankly isn’t good enough. But it’s exciting to be on the cusp of a new era. I hope you enjoy the conversation.
0:00 - Paul’s background and why Aampe was built
9:50 - Creating a better future for lifecycle marketing
16:40 - The state of personalization today
24:56 - Who is using Aampe?
30:00 - Examples & use cases
43:05 - Predictive Send Time Optimization
47:15 - The design of the tool
53:05 - Engaging w/Aampe
Last Week’s Polling Results
Nothing earth-shattering came from last week’s pulse check. Although the cynic in me would say that this doesn’t demonstrate strength and a ton of optimism.
I wonder how using tools like Aampe will impact the overall enjoyment of the job.
What do you read in these results? Let me know in the comment section.