How Aampe is Revolutionizing Lifecycle Marketing Intelligence

I chat with CEO Paul Meinshausen about the intention behind building Aampe, and why Lifecycle Marketers with large, complex programs have become the main beneficiaries.

Aampe co-founder Paul Meinshausen didn’t set out to build the next frontier of marketing automation platforms (MAPs/ESPs).

It was just obvious to him and his co-founding team that product experiences needed to do a much better job meeting customers where they are (in relationship to the product journey) and be much more contextual and intelligent than t…