How to manage your CEO’s “great ideas”
It’s easier than you think, if you can take your emotions out of it.
It’s Monday. You’ve just started laying out your plans for the week. Then the dreaded email/slack/call/messenger pigeon from the CEO comes.
They just read an article/watched a Ted talk/spoke with their mother-in-law and have a great idea for a campaign you should run. Your heart rate increases. Your body enters fight or flight mode.
It doesn’t need…
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