How to Reinvent Your CRM Program Before It's Too Late

Here's a five-step process that worked for me.

Five years ago, I had a ‘Come-to-Jesus’ moment.

After several years of building an effective email program for Grammarly, I was becoming its own worst enemy. Or, at least it felt that way to me.

I had gone from proactively building out a system to—in what seemed like a swift sea change but actually took around twelve months—getting stuck in maintenance m…