How to Select an Email Marketing & Automation Platform
A 7-step process to getting an ESP that is right for your business.
Selecting an email platform isn't a hoot. But it can be an empowering coming-of-age moment for you and your program.
Outside of being a brand new startup with a clean slate, some of the most common reasons for going through an ESP selection process include:
Pain points with your existing partner(s) can't be easily solved
You've scaled out of a startup-foc…
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