ICYMI: Multi-Channel Frameworks Chat
Grab your snack and beverage of choice. It's a fast 45 minutes. Available now and completely free to stream.
Last Friday, Laura Sullivan (Head of Brand & Marketing from Inbox Monster) and I had a great chat about how to approach the exciting but also daunting task of going from a single-channel operation (namely email) to adding more channels.
How should we approach those decisions? Are there frameworks that can apply to channels, program strategy, and segments…
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