Improving Square's Receipt Emails

Good, better, how: What's missing from this hugely successful transactional email?

Image credit: Square’s ‘the bottom line’ blog

Evaluating another team's email creative or strategy in public is a tricky thing. No email is perfect.

That's why I'm not for any 'Hall of Shame' content pieces. That's straight-up tacky unless you are looking at something from many years ago just for laughs on how far we've come. 

I'd rather explore really go…