Let's Build it Ourselves...What Could Go Wrong?
I want to know about any lived experiences (horror stories) you've seen firsthand for brands that decided to build their own ESP/CRM tools.
Costs vs benefits & unintended consequences are a hard thing to fully project out.
And in the business of making your own tech stacks from the ground up, there are always some stakeholders who inherent a lesser-than-advertised Frankenstein.
Being a consultant and doing lots of networking with peers, I’ve had the benefit of hearing accounts from both the …
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