Let's Build it Ourselves...What Could Go Wrong?

I want to know about any lived experiences (horror stories) you've seen firsthand for brands that decided to build their own ESP/CRM tools.

Costs vs benefits & unintended consequences are a hard thing to fully project out.

And in the business of making your own tech stacks from the ground up, there are always some stakeholders who inherent a lesser-than-advertised Frankenstein.

Being a consultant and doing lots of networking with peers, I’ve had the benefit of hearing accounts from both the …