JRNY PPL

JRNY PPL

Lifecycle Pitch: Episode 2 Is Live — Chess.com

Turning chess strategy into lifecycle strategy.

Drew Price's avatar
Drew Price
Apr 02, 2025
∙ Paid

Hi folks, I’m pleased to share a fresh episode of Lifecycle Pitch, the new monthly YouTube series where Brian Sun, Andy King, and I create and discuss lifecycle marketing strategies for top brands.

In Episode 2, we take on Chess.com.

This time, we developed five original email concepts built to boost engagement, conversion, and retention:

  1. ASAP Win

  2. Send This…

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