Lifecycle Pitch: Episode 2 Is Live — Chess.com
Turning chess strategy into lifecycle strategy.
Hi folks, I’m pleased to share a fresh episode of Lifecycle Pitch, the new monthly YouTube series where Brian Sun, Andy King, and I create and discuss lifecycle marketing strategies for top brands.
In Episode 2, we take on Chess.com.
This time, we developed five original email concepts built to boost engagement, conversion, and retention:
ASAP Win
Send This Invite
The Clock is Ticking
Can You Solve This?
Beat Gary Kasparov
Each of these ideas is designed to bring the product experience into the inbox and deliver quick-time-to-value moments across the user journey. Instead of picking apart existing flows we know nothing about, we focused on new, creative, and strategic concepts that could help Chess.com grow.
We also dig into:
The value of fresh creative over critiques with no context
How to turn gameplay into lifecycle gold
Using email to mirror the momentum of Chess.com’s in-app experience
Watch the episode now:
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Let us know what you think of the Chess.com pitch—and if you’ve got a brand in mind for a future episode, we’re all ears.