New Platform Spotlight: Sortment

This new-to-market MAP/ESP might be the most versatile and lifecycle marketing-friendly platform I've ever used.

May 13, 2025

∙ Paid

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I’ve had the chance to be an early adopter of a new marketing automation platform called Sortment, and I’m currently using it daily in my latest gig to scale lifecycle marketing faster than I ever have before.

What makes Sortment (homepage) so compelling—and why it might be a great fit for your lifecycle efforts—comes down to a few core capabilities:

1. N…

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