Novelty Results vs. Effective Novelty

Does your team know how to utilize novelty effectively?

Novelty results.

Also known as a false positive, false negative, or even a false tie because the conclusion is made too early or it was just a flawed test setup across the board. And a lot of times it coincides with confirmation bias.

I’ve seen this a lot in the course of my career.

A few common examples:

• Launch an updated newsletter design and strateg…