🧰 Platform Switch Playbook (HubSpot → “newer” lifecycle tool)
Plus, several UK-focused jobs posted this past week.
💬 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
🧰 Platform Switch Playbook: HubSpot → “newer” lifecycle tools
Context: A member weighing a migration from HubSpot asked what they’d lose (forms, routing, complex workflows) and how to pilot safely. Replies stressed mapping must-have features and scoping a single journey pilot first.
Key insight: Treat migrations like product launches—pilot one journey, validate data contracts + forms, then scale.
→ Join the debate in #martech
🤖 Real AI in Lifecycle Ops — #ai-use-cases
Context: Members shared concrete AI “micro-tools” used in production (QA checkers, content tagging, asset retrieval) and early experiments with MCP-style agents for campaign ops.
Key insight: Start with small guardrailed tools that save ops time, then evaluate agentic layers as a prototype surface before wiring into core journeys.
→ Add your example in #ai-use-cases
The above conversations all require a paid subscription to gain an invite to the Slack community.
🔎 Fresh Job Opportunities
Lifecycle Marketing Associate — Stride (Remote, US)
Salary: $85,000–$102,000 + equity • Run email, push, in-app/SMS programs end-to-end.
→ Apply: GreenhouseSenior CRM Manager — PetLab Co. (Remote, UK-based)
Salary: not listed • Own UK/US lifecycle programs
→ Apply: Workable JobsCustomer Lifecycle Manager — Octopus Legacy (EU-remote / London hub)
Salary: not listed • Plan and optimise multi-channel lifecycle journeys; deep product + growth collaboration.
→ Apply: Greenhouse
📰 Industry News & Product Updates
Curated updates from vendor and industry sources this week:
AI-Powered Martech Releases (weekly roundup) — 8×8 customer engagement AI, Acrobat Studio agents, AdOmni DOOH self-serve tools and more (Aug 21).
→ Read: MarTechZapier’s MCP Server: Practical Plays for Marketers — how MCP connects LLMs to thousands of apps for smarter automation (Aug 27).
→ Read: MarTechHow GenAI Can Distort Your Brand Message — why AI-generated narratives may drift and how to counteract (Aug 28).
→ Read: MarTech