Should you use AI for subject line optimization?

Here's a contrarian manifesto with five arguments against the tactic.

Dec 21, 2022

∙ Paid

Using AI to help you communicate more effectively is not something I frown on. After all, I have been a part of Grammarly’s passage into using AI to improve communication and I believe in this vision.

However, there are certain use cases where I have consciously chosen against it for marketing purposes. Subject line optimization, now being championed by …

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