Stop & Ask for Directions

Self-taught doesn’t have to mean doing it all by yourself.

For the last six months, I’ve been in full execution mode—deep in the weeds helping a variety of clients untangle their lifecycle marketing and email marketing challenges across multiple MAPs and ESPs. And if there’s one key lesson that keeps surfacing, it’s this: Leverage support teams early and often.

When working in a new platform, there’s a natural i…