Scaling CRM

Share this post

Stop Romanticizing the Double Opt-In

scalingcrm.substack.com

Stop Romanticizing the Double Opt-In

The single opt-in gives a higher ceiling if you know what you are doing.

Drew Price
Dec 1, 2022
2
1
Share this post

Stop Romanticizing the Double Opt-In

scalingcrm.substack.com

Choosing the single opt-in (to confirm permission to send marketing emails) needs to be an informed decision. It’s inherently riskier because you are being much less strict about confirming accounts.

For example, If you’re promoting a welcome offer or discount in order to get a newsletter sign-up, you may be inviting an overabundance of short-term-minded…

Keep reading with a 7-day free trial

Subscribe to Scaling CRM to keep reading this post and get 7 days of free access to the full post archives.

Already a paid subscriber? Sign in
© 2023 Drew Price
Privacy ∙ Terms ∙ Collection notice
Start WritingGet the app
Substack is the home for great writing