Stop Romanticizing the Double Opt-In

The single opt-in gives a higher ceiling if you know what you are doing.

Choosing the single opt-in (to confirm permission to send marketing emails) needs to be an informed decision. It’s inherently riskier because you are being much less strict about confirming accounts.

For example, If you’re promoting a welcome offer or discount in order to get a newsletter sign-up, you may be inviting an overabundance of short-term-minded…