🎨 Testing Reve for creative automation
Plus, tons of lifecycle marketing job opportunities are being shared across JRNY PPL that you may not find in all the other obvious places.
💬 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
🛟 Quick assist offered — #help
Context: A member floated a request for support and got an immediate volunteer with a calendar link.
Key insight: Clear, concise asks + booking links make it easy for peers to jump in quickly. → Join thread
🎨 Testing Reve for creative automation — #ai-use-cases
Context: A member demoed Reve, showing how it remixes brand colors, influencer images, and city backgrounds to produce on-brand abandoned cart visuals.
Key insight: Structured prompts + brand tokens can turn gen-AI into a repeatable creative ops engine. → Watch walkthrough
💼 Fresh roles posted — #jobs
Context: Multiple new job notes, including:
A Senior Data Engineer role (remote) shared internally.
A new Lifecycle Marketing Specialist opening at Formedics (Iterable-heavy, £50–60K).
A member offering to connect with Integrated/Event Marketing leaders running 3+ events per week.
→ Explore posts:
📣 Launch day support — #amplify-and-promote
Context: Userlist went live with a major update on Product Hunt, asking for feedback and upvotes.
Key insight: A transparent “launch loop” (announce → collect critique → ship fixes) builds early community lift.
→ Check it out
📚 New curated resource project — #amplify-and-promote
Context: A member is compiling a community-led newsletter with operator POVs + brand teardowns (Starbucks, etc.).
Key insight: Operator-driven teardowns outperform “best practice” roundups—screenshots and real tactics resonate most.
→ Contribute here
The above conversations all require a paid subscription to gain an invite to the Slack community.
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I’ve told them a million times — I use data to build thoughtful customer journeys, but they still say “he sends emails”. 🤦♂️
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🔎 Fresh Job Opportunities
Lifecycle Marketing Manager — Self Financial (Austin or Remote US)
$81K–$108K USD • Build and optimize lifecycle programs for fintech.
→ Self Financial (Greenhouse)Senior Manager, Lifecycle Marketing — Prose (NY hybrid)
$150K–$160K USD + bonus/equity • Lead strategy + execution.
→ Prose (Greenhouse)Digital Lifecycle Marketing Manager — Asana (Sydney)
AUD 136K–163K • Lead APAC lifecycle orchestration.
→ Asana (Greenhouse)
📰 Industry News & Product Updates
HubSpot Inbound 2025 — All the News & Announcements as It Happens
Published last week — HubSpot’s Inbound event rolled out 200+ product updates, including the “Loop” initiative (AI + Smart CRM + Data Hub), emphasis on data integration, personalized dynamic messaging, and human + AI hybrid tools. Great overview of what’s coming in AI/CRM. TechRadarCRM Optimization Is Essential for Sustainable Business Growth
A recent piece (Sept 16, 2025) that argues CRM isn’t just for “tracking sales,” but must evolve with the business—leverage underused features, fix inefficiencies, and ensure the system scales across teams. Useful for lifecycle & ops folks. Citrin Cooperman