The Hidden Opportunity Cost of Black Friday
The pressure to deliver results is wholly real & sometimes anxiety-inducing. While the amount of effort needed, grossly exaggerated and sometimes harmful.
Black Friday is a time where heroes are crowned and alarms are set very early. A time when marketers and the people who manage them get the biggest buzz of the year by hitting refresh over and over (on their analytics platform) until they are confident they are trending positive Y/Y and possibly even exceeding a target goal.
And people should celebrate. …
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