The Open Rate is a Secondary Metric
Here are five superior metrics that are more important to focus on.
The open rate is a useful reference point that is increasingly becoming less precise. But make no mistake, it has always been a secondary vanity metric to those who run email programs at a high level because it’s not as actionable as people want to think.
And yet, many generalist CMOs, managers, founders, product people, email marketers — well most every…
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