The results are in — how you’re using AI
Plus, conference season continues & why Snowflake, Tableau and BlackRock are “giving away” data.
💬 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
🎟️ “Heading to Braze Forge (Vegas) — who’s going?” — #general
Context: A member kicked off an IRL meetup thread for Braze Forge attendees. Early replies volunteered days/times to link up.
Key insight: Use events to compress learning: propose a 15-min “show & tell” (one insight, one screenshot) instead of casual coffee.
→ Join thread
🧰 “I’m rebuilding my portfolio for lifecycle/CRM work” — #amplify-and-promote
Context: A member shared a revamped personal site showcasing lifecycle case studies and asked for critique.
Key insight: For lifecycle portfolios, lead with before/after metrics and a 1-slide architecture diagram of your data/journey stack.
→ Share feedback
🧑💻 Contract help request (Customer.io + Liquid + Segment) — #help
Context: Short-term contract request for advanced Liquid in Customer.io, with Segment and API integration experience.
Key insight: For short gigs, add a two-line scope + sandbox example in the first post to get faster, better matches.
→ Offer help
🤝 “Anyone at Klaviyo:BOS next week?” — #general
Context: Another IRL thread for Klaviyo:BOS intros and coffee chats.
Key insight: Pair meetups with a topic prompt (e.g., “best zero-party data play you shipped in Q3”) to keep convos tactical.
→ Coordinate here
The above conversations all require a paid subscription to gain an invite to the Slack community.
The results are in — how you’re using AI (sponsored ad)
Last month, many of you responded to a survey run by my friends at Customer.io aimed at getting to the bottom of how lifecycle & growth folks actually are using AI day-to-day.
I think this is the most interesting finding: When asked what they wish AI could solve, marketers want it to reconcile conflicting metrics across tools and auto-update dashboards with unified reporting. They want AI to be their data detective, not just their copywriter.
P.S. Want to see how you compare to your lifecycle peers? Take this 1-minute survey and we’ll send you a personalized benchmarking report.
🔎 Fresh Job Opportunities
🇺🇸 US
CRM / Email Marketing Manager — US Mobile (Remote US)
Range: $140,000–$160,000 USD (listed on posting).
Own lifecycle strategy and email operations end-to-end.
→ Apply Lever
🇬🇧 UK / 🇪🇺 Europe
CRM Manager (Maternity Cover, Hybrid) — Pion (London, UK)
Range: not listed (competitive).
6-month FTC leading CRM program delivery.
→ Apply jobs.workable.com
🌏 APAC
Digital, Lifecycle Marketing Manager — Asana (Sydney, AU)
Range: AUD 136,000–163,000 (listed).
Drive onboarding/adoption programs; office-centric hybrid.
→ Apply Greenhouse
🌐 Global / Remote & LATAM
Senior CRM Manager — HeliosX (EU-remote / UK)
Range: not listed.
Lead CRM across a multi-brand DTC health portfolio.
→ Apply Greenhouse
📰 Industry News & Product Updates
The $1T AI problem: why Snowflake, Tableau and BlackRock are “giving away” data
Fresh perspective on data-sharing economics that underpin AI-driven marketing analytics.
→ VenturebeatMarqVision raises $48M to combat brand abuse with AI
Brand safety + IP protection intersects with lifecycle/CRM as teams fight counterfeiters and spoofing.
→ TechCrunchCX leaders bet on AI — trust and transparency still the swing factors
New survey data: “extensive” AI use in CX nearly tripled YoY; budgets and alignment remain hurdles.
→ CMSWire.comDesign for people, not ‘users’: human-centric CX
Practical lens for lifecycle teams balancing AI scale with brand voice.
→ CMSWire