Tighter Audience, Tighter Creative
Don't just bridge the gap with a thing. Make the thing sing.
One of the North Stars for Lifecycle Marketing that you often hear shouted from the streets is Relevance.
Right audience, right channel, right message, right time. And to death do us part.
What it takes to execute on this principle is good strategy combined with smart segmentation practices.
However, there are times when technical hurdles prohibit us fr…
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