🧱 What Should Marketing Ops Actually Own?
Plus, oodles of other perplexing questions & conversations from the brightest in the lifecycle marketing and retention game.
💬 Trending Community Conversations
This week’s most insightful Slack threads across lifecycle, CRM, and martech.
🛒 “What closes the cart?”
A member asked which end-of-checkout angles convert best: urgency, education, social proof, or something else.
A clever tip surfaced: HSA/FSA savings framing as a non-discount “discount.”
→ Join the chat in #d2c-ecomm-chat
🤖 Rolling Out AI, One Micro-Tool at a Time (#ai-use-cases)
Context: A member is producing a video interview series on how lifecycle teams are adopting AI. Replies shared practical examples: lightweight internal tools for QA and resource tagging, plus early experiments with Customer.io’s MCP to speed up ops.
Key insight: Start small—ship micro-tools with tight guardrails and document wins; treat MCP/agentic layers as a prototype surface before scaling.
→ Join the conversation in #ai-use-cases
🧰 Considering a New Lifecycle/Personalization Platform (#martech)
Context: A marketer asked for real-world feedback on a newer automation/personalization vendor while they’re currently on HubSpot. Members noted strong capabilities, but flagged parity gaps—especially around forms, routing, and workflow depth.
Key insight: If you’re HubSpot-centric, run a journey-by-journey pilot and validate data contracts + form handling first; don’t assume like-for-like replacements on day one.
→ Add your POV in #martech
🧱 What Should Marketing Ops Actually Own? (#general)
Context: A thread explored the scope for a Marketing Ops hire: ownership of lifecycle orchestration, data hygiene, attribution taxonomy, and automation governance vs. content or creative.
Key insight: High-leverage MOPs act as systems architects—owning data integrity, measurement and automation standards—while partnering with lifecycle/creative on execution.
→ Weigh in on scope in #general
🥂 IRL Feedback Friday During INBOUND (SF, Sep 4) (#general)
Context: Naomi West is organizing an in-person Feedback Friday meetup in San Francisco during INBOUND (Sept 4), with an RSVP link shared in the post.
Key insight: IRL meetups deepen shared context and accelerate learning—great chance to compare lifecycle playbooks face-to-face.
→ Details & RSVP thread
The above conversations all require a paid subscription to gain an invite to the Slack community.
🔎 Fresh Job Opportunities
(All posted in the past week; diverse regions & remote-friendly)
Consumer Lifecycle Marketing Manager — Stripe (Remote US or select hubs)
Range: $138.5K–$207.8K USD. Own the lifecycle for Link across email, push, SMS, in-app. GreenhouseSr. Manager, Global Lifecycle & Engagement — Peloton (NYC, Hybrid)
Range: $168,750–$207,300 USD. Lead multi-channel member engagement (email, push, in-app, SMS, device). GreenhouseLifecycle Marketing Manager — Owner.com (Remote US/Canada)
Range: $120K–$170K USD + equity. Build guest lifecycle across email/SMS/push for thousands of restaurants. LeverLifecycle Marketing Lead — Mindbloom (Remote)
Range: $100K–$175K USD. Own full-funnel lifecycle from activation to retention for a health/wellness brand. LeverLifecycle Marketer — Kiddom (Remote US)
Range: $90K–$160K USD. Drive lifecycle programs tied to pipeline and revenue. LeverSenior Manager, Customer Lifecycle Marketing — TimelyCare (Remote US)
Range: $120K–$135K USD + bonus eligible. Lead email/SMS lifecycle for virtual care. Lever
🇪🇺 EU (on-site/hybrid preferred)
CRM & Data Marketing Manager — AJ Bell (Manchester, UK)
Salary: up to £65,000 • Own B2B/B2C CRM programs and martech ops. SmartRecruitersCRM Manager (B2B) — Zoopla (London, UK)
Salary: not listed • Lead segmentation, lifecycle journeys, and personalization for agent audiences. WorkableMarketing CRM Manager (FTC) — Solaris (Berlin, DE)
Salary: not listed • Plan and execute multi-channel CRM campaigns for a fintech platform. GreenhouseSenior Customer Lifecycle Specialist — Amenitiz (Barcelona, ES)
Salary: not listed • Drive segmentation, journey mapping, and lifecycle comms for hotel SaaS. GreenhouseLifecycle Marketing Manager (Email) — Creative Fabrica (Amsterdam, NL)
Salary: not listed • Lead lifecycle strategy and execution across email & automation. boards.eu.greenhouse.io
🌏 Global (outside US)
Senior Manager, Regional Marketing — Exinity (Africa focus; EMEA)
Salary: not listed • Growth role with strong acquisition + lifecycle remit across African markets. SmartRecruitersSenior Lifecycle Manager (12-mo FTC) — Goodnotes (Global; HK/UK hubs)
Salary: not listed • Lead CRM/lifecycle for a subscription product with a global user base. Greenhouse
📰 Industry News & Product Updates
Curated updates from vendor and industry sources this week:
HubSpot: July updates recap
AI connectors, cleaner data, and faster workflows highlighted in MarTech’s monthly roundup. MarTechBraze: New MCP Server
Braze introduces an MCP Server aimed at conversational access to engagement data (think: more programmatic + agentic workflows). BrazeIPG x Aaru “Simulation Studio”
Interpublic partners with Aaru to bring predictive simulations to campaign planning—timely for teams testing AI-assisted media/lifecycle mix. MarTech