What's a Lifecycle Marketing Coach?
A conversation with Brian Sun (ex-Opendoor, Titan, Autopilot).
I’ve got something new to offer today. A full video interview with my friend and accomplished Lifecycle Marketer, Brian Sun.
And when I say full interview, we are talkin’ a nearly 1-hour-long conversation. So, for those of you who want to sit back and inject some passive Lifecycle Marketing vibes into your very active workday, I’ve got you.
As for the conversation, Brian and I cover a lot of ground, so I put milestone markers below the video in case you want to hop around.
We mostly talk about his recent headfirst jump into freelancing and coaching under his brand, Ottomate.
We also chat more generally about the passion and craft of Lifecycle Marketing, and we riff a bit on my recent piece on how it’s the best of times and worst of times.
I have many more video interviews on the way, so please comment with any feedback you have on this inaugural edition. I promise to get better and better as this continues.
For now, here is my full interview with Brian Sun.
2:10 - Brian Intro
10:45 - Defining a Lifecycle Coach
23:10 - Ottomate Launch
30:15 - The Craft of Lifecycle (and taking ownership)
40:12 - Klaviyo Having a Moment
47:02 - Best & Worst of Times for Lifecycle Marketers