You Snooze, You Lose
There are very few scenarios where a snooze button provides the impact you should be looking for.
There are several popular tactics in the email marketing space where I become a curmudgeon, and one of those is when brands pull out all the stops when a customer is trying to unsubscribe from their communications.
Do some last-ditch effort tactics work and scale and flow up nicely to KPIs like win-back, re-activations, and reducing unsubscribes? Sure.
B…
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