You Snooze, You Lose

There are very few scenarios where a snooze button provides the impact you should be looking for.

There are several popular tactics in the email marketing space where I become a curmudgeon, and one of those is when brands pull out all the stops when a customer is trying to unsubscribe from their communications.

Do some last-ditch effort tactics work and scale and flow up nicely to KPIs like win-back, re-activations, and reducing unsubscribes? Sure.

B…