Your Soft Black Friday Result Is a Gift
Good, bad, happy, or sad. Programs don't live or die based on the merits of one campaign.
As Black Friday and Cyber Savings results begin to rush in, it’s very possible that you won’t reach your target this year.
Or maybe you will. It doesn’t particularly matter.
Yes, the blood, sweat, and tears were all very real. The cross-functional alignment meetings. The rush to get started on planning way back at the end of Q2. The clever tactics, the …
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