About JRNY PPL
Welcome to JRNY PPL — a weekly newsletter and private community for the builders, tinkerers, and operators behind the best lifecycle, retention, and growth programs in tech (and beyond).
If you've been here a while, you might remember this project by its original name: Scaling CRM. That newsletter ran for nearly three years, sharing tactical breakdowns, case studies, and field notes from the trenches of lifecycle marketing. It was a one-way broadcast from a practitioner in the thick of it. But like all good programs, it had to evolve.
JRNY PPL is the next phase.
This new chapter is more collaborative, more community-driven, and more in rhythm with how fast our industry is moving. The weekly newsletter now highlights insights from the JRNY PPL Slack community—a curated network of CRM, growth, and retention experts solving real problems in real time.
Every week, you'll get:
📰 A curated digest of insights, job postings, experiments, and tools from inside the Slack
💬 Access to the private Slack community with a paid subscription
📚 Full archive access to all JRNY PPL posts and the original Scaling CRM catalog
Whether you're running programs at scale or building from zero, JRNY PPL is here to help you stay sharp and go further.
About Drew Price
I help companies build and scale high-performing lifecycle and retention programs. Before launching JRNY PPL, I grew Grammarly's lifecycle efforts from zero to 3 billion emails a year. Since then, I’ve worked with early-stage startups and scaled companies alike to solve growth and engagement challenges across every major MAP and ESP.
My new day job is running growth marketing for several non-profit and SMB portfolio companies. JRNY PPL is where I share what I'm learning and connect with others doing the work.
